Bathroom Bracket by Poo~Pourri
A local Dallas business, Poo~Pourri, wanted to advertise with us digitally, but they wanted something different. We created a custom advertising opportunity that aligned with their tongue-in-cheek brand.
Game of Thrones.
We took an editorial tool (a march madness style bracket) and converted it to a sponsorable, native feature where users vote on the best public bathroom in Dallas.
Smart Promotion. Heavy Engagement.
We promoted the competition heavily on our social media channels. The businesses in the bracket also took to their Facebooks and Instagrams to encourage their patrons to vote on their behalf. The result was higher than average user engagement—more votes, higher reach, and increased opt-ins.
Publisher: D Magazine
Role: Digital Director, Ad Concept & Strategy
Designer: Jessica Chen
Developer: Christina Rees
Photographers: Matthew Shelley, Jessica Chen