Ricky Ferrer

NYC-based designer with over 17 years of design experience in media, agency, non-profits, and e-commerce. Passionate about how content, technology, and design combine to engage audiences, increase growth, and launch digital products that are usable, useful, and accessible.

Product & Design Leader

HealthyBaby

Joined Healthybaby as one of the first employees to create design and product departments from 0 to 1. Oversaw a brand refresh, designed and managed engineers to build a new headless e-commerce site, and aided in a nationwide launch in Target retail stores and Target.com, both as a leader and contributor.

2021 - Present

Established the design team for a century-old magazine. Led a team of engineers to launch a new site with an updated design focused on growing digital subscriptions and retention. Expanded digital portfolio to include a native app, podcasts, new content verticals, and subscription-only newsletters.

2018 - 2021

Foreign Affairs

Led a team of engineers, designers, and producers to create visually impactful and engaging digital-first products as well as support digital translation of print stories across four publications. Worked cross-functionally to expand the product portfolio to meet editorial standards and business objectives.

2012 - 2018

D Magazine


Having worked on the agency side, within legacy publishers, and now for a challenger startup brand, I’ve developed a holistic approach to brand storytelling that grows audiences, serves the user, and increases revenue.

SERVICES

Design Systems


Content Strategy


UX/UI Design


Analytics


Visual Design


Brand Storytelling


“As a people-first leader, I enjoy building and coaching high-performing product and design teams, while building amazing products along the way.”